Who writes this, and how we make money
You should know who is behind a comparison site before you trust one. So here it is, without the usual vagueness.
Judd Alsup and the Equip Payment Solutions team, who install and support restaurant POS systems nationwide and sell Shift4 Dine and Clover.Updated August 9, 2026. Sources and dates cited on every figure.
The disclosure, in plain terms
This site is published by Equip Payment Solutions. Equip places, installs and supports restaurant point of sale systems, and the two it sells are Shift4 Dine and Clover. When a restaurant signs through us, we earn money.
That is a commercial interest, and hiding it would be the fastest way to make everything else here worthless. So it sits on every page, and we hold ourselves to one rule that makes it workable: where a competitor is the better answer for your restaurant, we say so in writing. Our Shift4 Dine versus Toast page names the rooms where Toast wins, and our Square page credits Square for publishing rates we cannot fault.
How we work
Judd Alsup is who you speak to
Judd runs the team. If we have a crew near you, that is who calls. If we do not, Judd handles it himself. Equip installs and services in all fifty states, with local teams in twenty one.
We read your statement for free
Whether or not you ever buy anything. Most owners have never seen their real effective rate broken out.
We program your menu
Every item, modifier, combo and tax group, built and tested by us, reviewed with you before a live ticket runs.
We are in the room on go live night
Which is the night things break. A support queue is worth nothing to you at seven on a Friday.
How the numbers on this site are sourced
Every figure carries a source and a date. Where a vendor publishes a rate, we cite the vendor's own page. Where a vendor refuses to publish one, as Toast does, we cite independent reporting and label it as reported rather than published, and we cross check it against at least two sources.
Where a number cannot be responsibly sourced, we leave it out. Where it can only be partially sourced, we compute the sourced baseline and label the uncertainty, which is how Clover appears in our calculator: reported restaurant plan figures, with the reseller variance stated on the row.
Questions owners ask
Do you sell Toast or Square?
No. We name both throughout the site because most owners shortlist them, and we would rather you got a straight comparison here than a sales pitch somewhere else.
What does the research cost me?
Nothing. Neither does the statement review.
Why should I believe a dealer's research site?
You should not believe it, you should check it. Every figure carries a source and a date, the comparisons name where our own product loses, and our own pricing page lists our annual fees before any rep would. Research that invites verification is the only kind worth publishing, and the only kind worth reading.
Have your own numbers checked
Send last month's statement. We read it with you, free, and tell you straight whether we are the ones to fix it.
Send your numbers
About a minute. It goes straight to the Equip team.
It reaches the Equip team. A person calls you back, and if we do not have a crew near you, the team routes it to whoever serves you best. We never ask for card or bank details on this site.